The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done.
Your numbers need to head in the right direction next year, so your team must match its resources and spending with your most critical priorities now. Program planning and consensus building shouldn’t rely on individual assumptions and biases. Working backward from your MQLs isn’t going to cut it, either. There is a better way to complete a budget that actually reflects your ongoing and future goals.
Find out how AI solutions remove marketing guesswork in this guide from EverString. Visit Digital Marketing Depot to download “4 Must-Dos For Marketing Budget Planning.”
Original article source: https://marketingland.com/feed