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Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • Key Marketing Ops Capabilities to Boost Revenue
    Jul 24, 2018 by Digital Marketing Depot
    While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.
  • The rise of the DD-CMO: How data-driven CMOs are maximizing performance
    Jul 24, 2018 by Jim Yu
    Contributor Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. He outlines ways to incorporate accessible and insightful data to move the performance needle

Online Marketing News From Around The Web:

The post Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more appeared first on Marketing Land.

Original article source: https://marketingland.com/feed

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