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New report: Consent management platforms are purchased less often than other privacy tools

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With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox.

Not so, says “How Privacy Tech Is Bought and Deployed” (free, registration required), a new report on the adoption of privacy technologies from data privacy management firm TrustArc and the International Association of Privacy Professionals.

It found that consent management platforms — which have emerged to handle the capture, management and transfer of user consent for personal data use — were the least adopted tech among 10 categories of privacy tech.

[Read the full article on MarTech Today.]

The post New report: Consent management platforms are purchased less often than other privacy tools appeared first on Marketing Land.

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