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Rent, buy or train? How to accelerate strategic marketing operations

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Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations function is even harder.

What makes this so challenging is finding the right people with the right skill sets to build a strategic MO function. In this column, I’ll share how to accelerate your strategic marketing operations capability through a rent, buy and/or train strategy.

[Read the full article on MarTech Today.]

The post Rent, buy or train? How to accelerate strategic marketing operations appeared first on Marketing Land.

Original article source: https://marketingland.com/feed

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