business growth

Getting New Business by Getting an Artist Into the Boardroom

Ever considered hiring an artist as the secret to taking your company to the next level? It seems counterintuitive to hire an artist – a whimsical creature with his or her head in the clouds and habits outside of societal norms – to solve your business problem. After all, artists have a reputation for messing things up and this is the kind of interference profit-oriented businessmen are afraid to experiment with.

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