While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don’t have to settle in for a slump.
To counter this, forward-thinking retailers are looking for ways to tap the rewards of the the newest and youngest consumer powerhouse, Generation Z.
This Marketing Land white paper takes an in-depth look at 5 essential steps to reach Generation Z and what the roadmap should look like.
Visit Digital Marketing Depot to download “Retail Roadmap to Success.”
Original article source: https://marketingland.com/feed