Customer Data Challenge: Improve martech efficiency and ROI with unified data

Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration.

How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels?

Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack — to deliver more compelling marketing messages and, ultimately, customer experiences.

Register today for “Customer Data Challenge: Improve martech efficiency and ROI with unified data,” produced by Digital Marketing Depot and sponsored by Lytics.

The post Customer Data Challenge: Improve martech efficiency and ROI with unified data appeared first on Marketing Land.

Original article source: https://marketingland.com/feed

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