There are many ways you can use real-time reporting such as gauging the effectiveness of your mobile app through event tracking and monitoring one-day promotions on your site. Today I want to focus on and recommend marketers use Google’s Real-Time report for three specific things:
- To quickly monitor results for short-term campaigns or promotional efforts.
- To track immediate interaction with newly published content.
- To test and verify Google Analytics and Google Tag Manager implementation.
The Real-Time report contains an Overview plus five specific reports:
- Location report.
- Traffic Sources report.
- Content report.
- Events report.
- Conversion report.
Each report is described below with suggestions on how marketers should use them to analyze real-time website data and improve marketing results.
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