Marketing Day: Account based marketing tools, Gartner ad tech report, more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Account-based marketing tools: What you need to know
    Oct 22, 2018 by Digital Marketing Depot
    An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today brings together everything you need to know about account-based marketing tools and implementing this software.
  • Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
    Oct 19, 2018 by Barry Levine
    The report focuses on what it calls “foundational technology,” even as the ground keeps shifting.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Account based marketing tools, Gartner ad tech report, more appeared first on Marketing Land.

Original article source: https://marketingland.com/feed

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