Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that includes connected, addressable and linear TV.
What this means for Sizmek: In 2014, the Austin, Texas-based Sizmek sold its television ad distribution business, DG MediaMind, which offered conventional TV ads. Since then, its DSP — now based on its acquisition last year of ad optimization platform RocketFuel — has focused mostly on display ads for desktop web, various web ad formats for mobile, and some in-app ads, with TV ads only offered in customized campaigns.
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