Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews. This allows the crawler to understand your content with increased accuracy.
This report from Botify describes how structured data can give SEOs a competitive advantage and lead to significantly increased levels of search visibility and engagement rates. Visit Digital Marketing Depot to download “Structured Data: Why now is the time to optimize.”
Original article source: https://marketingland.com/feed