Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack — to deliver more compelling marketing messages and, ultimately, customer experiences. We’ll discuss:
- How to architect your martech stack to unify your customer data silos and maximize stack efficiency.
- Identity resolution techniques that increase customer data accuracy as well as knowledge of your customers across the organization.
- Brand case studies that demonstrate how leading brands approach their martech stacks to improve data ROI.
Register today for “Customer Data Challenge: Improve martech efficiency and ROI with unified data” produced by Digital Marketing Depot and sponsored by Lytics.
The post Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar appeared first on Marketing Land.
Original article source: https://marketingland.com/feed