Marketing Day: Twitter tests Timeline Ads, EU investigates Amazon & Pinterest Shop the Look Pins

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar
  Sep 20, 2018 by Digital Marketing Depot
  How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack.
• Twitter begins testing Timeline Ads on publisher sites
  Sep 20, 2018 by Amy Gesenhues
  In May, Twitter began recruiting publishers for programmatic Timeline Ads. That test is reportedly underway.
• Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins
  Sep 20, 2018 by Amy Gesenhues
  Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business accounts.
• How to supercharge the Salesforce lead source field
  Sep 20, 2018 by Heather Cooan
  Strategic management of the lead source field within Salesforce setup will unlock the magic of campaign tracking and measure the efforts of your paid media and content efforts. Here’s how.
• How to strategically disagree with a client so everyone wins
  Sep 20, 2018 by Matt Umbro
  We all argue now and then, but how do you keep the parties in the conversation from doubling down? Use these strategies to avoid doubling down and have more meaningful interactions with clients.
• The EU’s Competition Commissioner is investigating Amazon
  Sep 19, 2018 by Chris Sherman
  The preliminary investigation questions whether access to third-party seller data is potentially anticompetitive.
• Sharpen your digital marketing skills with an SMX East workshop
  Sep 19, 2018 by Marketing Land
  Passion drives you to become a more accomplished marketer, grow your career and go the extra mile. You’re the reason we created the SMX® East workshop series. Join us for a training experience loaded with actionable SEO, SEM and social media advertising tactics. We’re hosting four in-depth workshops Tuesday, October 23.
• YouTube gives more creators option to monetize channels
  Sep 19, 2018 by Amy Gesenhues
  Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Segment adds quality tracking for incoming data to its resume
  Sep 20, 2018 by Barry Levine
  The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.
• Guide to the top marketing automation platforms
  Sep 20, 2018 by Digital Marketing Depot
  Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI.

Online Marketing News From Around The Web:

• BuzzFeed News Cuts Podcasting Team to Focus on Video, Wall Street Journal
• Content Marketing Reaches Baby Boomers, Practical Ecommerce
• How taking control of its marketing technology helped Sprint grow sales , Think with Google
• How to Create Pinterest Product Images that Drive Traffic and Sales, Tailwind Blog
• How To Get Started With Email Marketing Automation, Ignite Visibility
• Q&A on Upcoming US and Brazil Elections, Facebook Newsroom
• Social Media Image Sizes for 2018: A Guide for Marketers, Social Media Examiner
• Why Digital Marketing and SEO are Vital to Reputation Management, Marketo

The post Marketing Day: Twitter tests Timeline Ads, EU investigates Amazon & Pinterest Shop the Look Pins appeared first on Marketing Land.

Original article source: https://marketingland.com/feed