Marketing Day: Twitter tests Timeline Ads, EU investigates Amazon & Pinterest Shop the Look Pins

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • Segment adds quality tracking for incoming data to its resume
    Sep 20, 2018 by Barry Levine
    The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.
  • Guide to the top marketing automation platforms
    Sep 20, 2018 by Digital Marketing Depot
    Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI.

Online Marketing News From Around The Web:

The post Marketing Day: Twitter tests Timeline Ads, EU investigates Amazon & Pinterest Shop the Look Pins appeared first on Marketing Land.

Original article source: https://marketingland.com/feed

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