One of the fastest and most-effective ways to get more business is to build a strong social media presence. Yet, like swords, social media cuts both ways. You have to wield it well for you and your brand to benefit from its immense potential. If you don’t, it can come back around and cut you. Bad.
Nobody particularly likes making mistakes. Yet, perhaps one of the greatest lessons in business is learning to not be afraid of this possibility. However, another great lesson in business is realizing you don’t always have to learn from the mistakes you make when they do inevitably happen either.
In the age of too much information, just about anyone in the business world who wants to write entrepreneurship articles can put their own spin on another Top 10 list or how-to guide. The result is often coverage of topics that have been written to death and an audience that automatically tunes out whenever the same melody is played over and over.
Business success has a lot to do with recognizing opportunities and maximizing opportunities. Yet, what many fail to realize – or forget – is that it’s possible (and wise!) to make opportunities as well.
The idea that luck happens when preparation meets opportunity is as old as the Roman philosopher Seneca. And if being lucky simply means just that, then maybe we can game the system by being prepared for when that opportune time comes knocking at our door.
According to Elance, the leading platform for online employment, more and more companies are using social media to attract top talent. Their survey reveals that as many as 40% of young professionals employ social media to search for and get jobs. You can use this trend to your advantage and make your resume stand out.
Creativity is the cornerstone of imagination and progress. Is your business – are you – moving forward? Imagine, for a moment, you’re at a company-wide offsite. You’ve been placed at a table with several acquaintances (perhaps even strangers). You all work in different departments.
What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide.
Ever considered hiring an artist as the secret to taking your company to the next level? It seems counterintuitive to hire an artist – a whimsical creature with his or her head in the clouds and habits outside of societal norms – to solve your business problem. After all, artists have a reputation for messing things up and this is the kind of interference profit-oriented businessmen are afraid to experiment with.
Today, effective social media is one of the fastest ways for a business or an individual to become known across vast audiences. However, it’s not as simple as throwing up a social profile and making a few posts.
