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Entrepreneurship

Back of the Napkin Ideas: Why You Should Carry a Notebook

The best ideas often happen in the most unexpected places and inopportune times when your mind is aimlessly engaged in a nonspecific activity. The best thing you can do under such circumstances is capture those fleeting ideas, thoughts, and feelings before they vanish forever. Some do it on the back of the napkin. The more organized ones do it with a notebook at hand.

Entrepreneurship and Innovation Start From Noticing: Design Awesome Customer Experiences by Cultivating Attention

Entrepreneurs must practice positive disruption, continually exploring and considering ways to improve their processes, as well as examine what customers want and need. Successful entrepreneurs – and students of entrepreneurship – realize customer experiences don’t just happen spontaneously.

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