Branding

Put That On My Snap?! Using Snapchat for Business…

Snapchat for business? Snapchat is a social network with more than 150 million users. A user can send photos and videos, and have Snapchat calls with their friends. Once the snap is viewed, it disappears. Users can also post stories from their account, which are available to their friends for 24 hours then disappear.

Understand the Karma of Social Media When You Create Your Brand

One of the fastest and most-effective ways to get more business is to build a strong social media presence. Yet, like swords, social media cuts both ways. You have to wield it well for you and your brand to benefit from its immense potential. If you don’t, it can come back around and cut you. Bad.

Create Your Brand by Crafting Content That You (and People) Love

In the age of too much information, just about anyone in the business world who wants to write entrepreneurship articles can put their own spin on another Top 10 list or how-to guide. The result is often coverage of topics that have been written to death and an audience that automatically tunes out whenever the same melody is played over and over.

Don’t Cover Up: Be True to Yourself and Create Your Brand

Do you flat iron those Afro curls because frizzy hair is not vogue in your workplace? Do you pep talk yourself before you clock in, put on a work mask and play pretend for eight hours to create your brand? Or maybe put on warpaint instead of makeup so your colleagues – and boss – would think you are one tough cookie at work?

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